Hi, I am Evelina,
Designer & Creative Director

I am originally from Poland and I have spent almost a decade in London working with boutique branding agencies — that’s where I have developed an understanding of high-end brand-building and refined my design aesthetics. With a Master of Fine Arts degree and a passion for both creative and strategic thinking, I naturally gravitated toward branding—where both come together.
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I am now based in Barcelona, where I run my independent design practice collaborating with clients globally.

Principles of the Design Process

Philosophy: Essentialism

My approach to design is rooted in simplicity, yet focused on expressing the unique personality of each brand. Every project begins with a strategic phase to uncover what is essential to the brand’s nature and how we can translate it into visual language.

Strategic Design

Before making any design decisions, we lay the groundwork through Brand Foundations (often referred to as Brand Strategy and Creative Direction). That is to define the brand’s positioning, clarify the message, and explore ideas.

Collaborative Process

I see the creative process as a partnership, with the founder’s unique vision and perspective serving as the seed from which all creative ideas grow. Our ongoing conversations naturally shape the final outcome.

Foundations of brand building

Artful Brand Design has the power to transform businesses.

Artful approach to strategy draws from emotional insight and lived experiences. It gives the brand sense of depth, making it feel relevant and human.

In terms of aesthetics, artful execution brings visual refinement, balance and harmony. Well-executed design creates emotional resonance that draws people in.